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| Imperial Dax Introduces its First Ever Relaxer Kit | |
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Imperial Dax is a 50 year old hair care and skin care products manufacturer. Consumers and retailers recognize the brand globally. Imperial Dax has introduced two new shampoos and conditioners called Dax Plus 1,2,3 to complement its best selling Wave & Groom Pomade product. Consumers from all ethnic groups use Wave & Groom. Wave & Groom is most often merchandised in the men's grooming section of the planogram. In addition to these exciting and unique items, Imperial Dax is launching a relaxing kit in a jar in two strengths. A premier testing facility has tested Dax Relax Kit their testing team that consists of a licensed hair stylist and chemist say it is one of the best formulas available at retail. For more information on Imperial Dax, visit our website at www.imperialdax.com or call us direct at (973) 227-6105. |
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| Return to Hair Care Marketing Initiatives | |